Nvidia recently introduced the Geforce Partner Program (GPP), but what exactly does this mean? The initiative is meant to close the gap between Nvidia and its retail partners. These partners are not obligated to join the program, but they'll miss out on some important perks if they don't. In a blog post Nvidia said:
"So the new program means that we’ll be promoting our GPP partner brands across the web, on social media, at events and more," [...] "And GPP partners will get early access to our latest innovations, and work closely with our engineering team to bring the newest technologies to gamers." Apart from the fact that they're offering free publicity, they also tease non-partners about what perks they're missing out on.
Joining the program reduces the cost of advertising, but also offers early access to their new tech. This way, the company has more headroom for product development and also the marketing process reduces in cost if they're able to show their new products earlier. Being an early player in the market is very important for companies with alot of competition in their branch. As a result, Nvidia claims that partners are signing up fast.
"GPP ensures our engineering and marketing efforts support brands consumers associate with Geforce. That transparency will give gamers the confidence needed to make their purchase, whichever products they choose." Nvidia will require their GPP partners (HardOCP) to align their gaming brand exclusively with geforce, this means that those partners would need to seperate Geforce graphics cards from their AMD offerings.
There are reports that MSI, ASUS and GIGABYTE would already have signed up for the program as they're beginning to remove AMD cards from the Aorus(Gigabyte), ROG(Asus) and Gaming(Msi) brand. Harsh reactions from gamers are spreading over the web, some might even call it anti-competitive or an attempt at monopoly. We however think that this GPP agreement will have some impact on the decision consumers will make when buying their next related product, but we'll see how things play out.