Innovative and creative start-ups at IFA Next
During our visit at the famous IFA trade show in Berlin we noticed a new concept: IFA Next. IFA Next is an innovation hub bringing together researchers, industry professionals, start-ups and retailers for a dynamic transfer of knowledge, information and business ideas. A complete hall was covered with innovative ideas and start-ups.
IFA - Panasonic Press Conference
Panasonic began their press conference mentioning that the company has been on a recovery road for some years. They admit that the company had some problems with the sales some time ago, but swear that since then, they increased their sales by 28 %. They also decided to change into a more social company to provide their users the best life experience and help in daily processes.